SAN FRANCISCO — The Thanksgiving Day on Thursday generated 33.6 billion U.S. dollars in sales online globally, an increase of 6 percent from a year ago, Salesforce said Friday, adding the U.S. market alone went up 8 percent to 8.1 billion dollars, and Europe was also a standout with a growth of 10 percent.
Thanksgiving weekend has long been seen as the traditional start of the most important sales period for retailers. This indicates a strong holiday season for e-commerce, the San Francisco-based leading customer relationship management platform said.
Salesforce said its 2024 figures are based on shopping data from 1.5 billion consumers captured across its customers and other data feeds in its Commerce Cloud, Marketing Cloud, and Service Cloud.
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